QR Codes: Bringing Print Into the Digital Age

QR code is a versatile tool that is immensely useful for real estate marketing. Set to become an essential part of the real estate marketing in close future, it makes sense to get it now. Read on to know how QR code can help make your listings sell better.

The buzz surrounding QR (Quick Response) codes would probably have reached you if you are interested in online real estate marketing. Many marketers regard it a wonder tool which has the potential to put a website on the top, while there are some who consider it just another addition to the list of tools such as IDX MLS, virtual tours, flash animation of listing images, etc.

If you don’t know what it is all about, here is a brief description. These is a type of matrix barcode which has become popular due to its fast readability and large storage capacity compared to standard UPC barcodes. QR Code is composed of black lines on a white background in intersecting two-dimensional patterns. QR Code scanner

How can it’s help a real estate business? It does so by enabling a website cater to mobile marketing platforms. Any buyer with a smartphone can use the QR code to access relevant information about a listing such as the URL, contact info, email address, phone number, geographic location, etc. It can even make code messaging simpler. The code generator triggers the generation of a text message on the smart phone. The client can just type and send the message without entering the phone number. QR Code saves the client the trouble of manually typing and saving relevant information. They just use the phone to scan the QR code and the card reader in their mobile phone does the rest. You can use the code as a shortcut to a web URL, immediately opening the web page in the phone browser.

Apart from the website listings, the businesses can also use QR code on printed brochures, flyers, business cards, print ads and message board signature. With just the press of a button, your prospective clients will have all the information they require in their mobile which they can use to converse with you later. It will certainly provide you a competitive edge over your peers.

Put on your marketing cap and think of the potential of the QR code. The number of phones which are capable of tapping the codes is certain to jump high in the next year or so. The code can jump-start high quality traffic to your site or custom listing from your business cards, advertisements and brochures. And do remember that all leads that came from these are genuinely interested in your property, which means high chances of a conversion.

The code can be generated using a script with built-in QR code technology. Extremely easy to use, the script provides the realty professional and the listing owner a plethora of options to publicize their listings. You can print the QR code to use it on brochures, flyers, etc.


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